Agency: Cummins & Partners
I was asked to create an organic, “down on the farm” vibe while keeping it family friendly and not too Deliverance (as if that’s what I was thinking). Sadly I had to make this while on holidays and didn’t have a single real life instrument anywhere. Thought it worked out well.
Twist: Kraft Singles are now Dairylea Slices…. Or are they…. (see my kraft singles work two years later).